To help European consumers become more familiar with K-FOOD, we began promoting K-FOOD social media content in collaboration with K-FOOD AMBASSADORS in 2021. From product unboxings and tastings to following recipes, our goal has been to help people discover, enjoy, and fall in love with K-FOOD.
In 2021, we worked with 10 Grand Ambassadors and 100 Petit Ambassadors across five major European countries. In 2022, we collaborated with 280 Ambassadors in four countries to create content focused on vegan-friendly recipes. By 2023, we partnered with 200 micro-influencers in five countries to share ways to enjoy sustainable K-FOOD, producing over 1,000 pieces of social media content.
In 2024, we will team up with local influencers in five countries to introduce K-FOOD to European audiences in a more familiar and accessible way, creating new content that encourages real purchases. Isn’t it exciting? Follow us on social media and stay tuned for updates with our K-FOOD Ambassadors!
In 2024, we will collaborate with local influencers from five countries to bring you new content that shows where and how to purchase K-FOOD, and how to cook and enjoy it yourself.
With 200 influencers in 5 countries for two seasons, we discovered Korean Food with its culture. First season, we shared a Korean Surprise Snack Box and in the second season, we shared Seoul Travel Box.
We had two seasons of main events in 4 countries and special promotion in France. The first season was to discover K-vegan food and the second season was to enjoy K-Food.
Also we had special promotion with 100 influencers in France for 5 subjects
Vegetable Ramen + Canned Kimchi + Shin Ramyun
Jjajang Ramen + Vegetable Ramen + Kimchi Powder
Tteokbokki + random snacks and drinks
4 soy milk and porridge
Japchae + Hotteok + Rice Crackers
