K-Food Fair

K-FOOD FAIR is one of the most iconic events organized by the Paris branch, aimed at promoting K-FOOD comprehensively to both consumers (B2C) and buyers (B2B) over a span of 2-3 days. The event is structured like a festival, featuring various activities such as tasting experiences of diverse Korean agricultural products, chef cooking classes, sales of local Korean food, Korean culture experience zones (fashion and photography), and K-POP performances. Under the title “Fête de la K-food,” this event has successfully introduced K-FOOD to over 5,000 local consumers annually and has established itself as a key business platform by inviting buyers from across Europe and Korean food export companies to participate in export consultation meetings.

Starting with an outdoor event in 2018, the fair was transformed into K-FOOD WEEK during the COVID-19 pandemic until 2021, integrating online consultations with local Parisian restaurants. After the pandemic, the event was held at the Louvre Museum Convention Center in the heart of Paris in 2022 and 2023, attracting over 7,000 visitors and achieving record-breaking success. In 2024, the event took another leap forward by collaborating with the Lyon Street Food Festival in the culinary city of Lyon, attracting over 50,000 visitors to enjoy K-FOOD. For buyers, an export consultation meeting was held at a historic five-star hotel conference space, setting a new record in consultation amounts.

As the K-FOOD FAIR evolves each year, becoming more exciting and diverse, what will it look like in 2025? We can’t wait to see you again next year with a fresh new experience!