The article
2019 K- Healthy foods meet marathoners in Paris



The aT Paris office had the opportunity to meet and interact with participants of the 2019 Paris Marathon, one of the world’s largest marathon events. They promoted the excellence of Korean organic food, red ginseng, omija, and other Korean health foods to approximately 92,000 participants.

Thanks to this event, it was possible to convey the premium and healthy image of Korean food to French people interested in natural foods, particularly middle-class individuals in their 30s to 50s. It also served as a great opportunity to confirm the high level of interest that the French have in Korean health foods.