From October 8 to November 18, 2022, aTcenter Paris ran a campaign promoting kimchi to the Polish public.
Food trucks were set up in bustling areas frequented by local consumers, such as squares near large shopping malls and central markets in Warsaw and Krakow. The trucks offered pulled pork kimchi burgers and kimchi falafel, both of which were a big hit with Polish citizens.
The promotion took place on October 8-9 and 15-16. In Warsaw, events were held at Galeria Północna and Mirowska Market, while in Krakow, they were hosted at Mogilskie Square, Błonia Park, and Lipowa Hall.
In the lead-up to the event, the benefits of kimchi were heavily promoted through major media outlets like radio, newspapers, and online portals. On-site, organizers engaged with local consumers through surveys. To further boost sales, Korean-made kimchi was prominently featured at Carrefour, a leading retailer, throughout November.
