Our story
Who are we?

aT, Korea Agro-fisheries and Food Trade Corporation is a South Korean government agency. Since its establishment in 1967, its main objective has been to stabilize the prices of agricultural and fishery products in Korea while improving their distribution to ensure a stable supply. It endeavors to promote the food industry, increase farmers’ incomes, and contribute to the balanced development of the national economy. aT is also engaged in various activities to promote the excellence of Korean food products and culinary culture worldwide, with branches in 17 foreign countries, including Paris.

Our office (AT Paris) looks after countries within the European Union:
France, Monaco, United Kingdom, Ireland, Belgium, Sweden, Norway, Denmark, Iceland, Italy, Spain, Portugal, Greece, Malta, Bosnia-Herzegovina, Bulgaria, Slovenia, Cyprus, Serbia, Albania, Croatia, Montenegro.

 

From September 2024, the new German office will open in Frankfurt, which will look after the countries on the list:
Germany, Netherlands, Luxembourg, Austria, Switzerland, Liechtenstein, Finland, Latvia, Estonia, Poland, Czech Republic, Hungary, Romania, Moldova, Ukraine, Lithuania, Slovakia, Belarus, Georgia, Armenia, Azerbaijan, Israel.

K-Food Market Development Center in Europe

Its office in Paris (hereinafter ‘aT center Paris’) focuses on developing agro fisheries and food product markets in Europe. Since its establishment in December 2013, aT Paris center has launched over 30 annual projects aimed at expanding agri-food exports to Europe, covering the 27 EU countries, the UK, and Israel, mainly France, Germany, the Netherlands, Spain, Italy, Poland, the Czech Republic, Sweden, etc.

OUR MISSIONS
1.

aT center Paris supports connecting Korean agri-food exporters with European buyers, thereby facilitating transactions.

It also participates as a Korean pavilion at major international food fairs such as SIAL, ANUGA, IFE, and Alimentaria, thus creating international trade opportunities for Korean agri-food sector players.

2.

aT center Paris establishes links between key players by organizing processional events, inviting European importers and Korean exporters.

It supports the development of distribution chains in Europe by organizing promotional activities in retail outlets, creating Korean grocery stores in new markets, and facilitating connections with refrigerated warehouses to improve the quality and competitiveness of Korean food products.



* (Promotion) France, UK, Netherlands, Belgium, Romania, Sweden, Austria, etc. (Antenna Boutiques) France, UK, Germany, Italy, Netherlands (E-grocery) Amazon, (Joint Logistics) France, UK, Germany, Austria, Czech Republic

4.

aT center Paris also serves as a research center producing information on the European food industry for food industry professionals in Korea.

It regularly produces reports on local trends, regulatory changes, and addresses non-tariff barriers and customs clearance issues.

It supports localization by providing advice on customs clearance and non-tariff barriers through its network of specialists. It regularly produces news on the European market, on a weekly or monthly basis, disseminating issues by product and by country.

3.

aT center Paris specializes in marketing primarily in five axes:

  • 1. B2B and B2C Marketing campaigns targeting European consumers to increase K-FOOD product consumption,
  • 2. K-FOOD FAIR, the largest event and marketing campaigns targeting consumers and professionals simultaneously,
  • 3. Generating experiences for consumers,
  • 4. Food promotion tailored to local trends via SNS channels or media,
  • 5. Creating market share in e-commerce.
GET IN TOUCH

aT Center France 89 Rue du Gouverneur Général Eboué, 92130 Issy-les-Moulineaux



Email: atcenterparis@gmail.com



Contact us

aT Head Office 227, Munhwa-ro, Naju-si, 58326 Jeollanam-do, South Korea

Our services

01
What we do

Our activities focus on three main areas: Marketing, Supporting, Consulting and research

  Marketing

Enhancing mutual communication and understanding on food
culture and food-related business between Korea and the EU,
through the means of:

– Publishing magazines on Korean food culture and agricultural businesses
– Advertising Korean food products, cultures, etc.
– Guiding Europeans through the experience of Korea and its food culture
Introducing and promoting Korean agricultural and fish products, including fresh and/or processed food and fish, through the means of:
– Aiding Korean producers and/or exportation companies in the partaking of food related exhibitions and events in Europe
– Organizing food events to promote Korean food and its culture – in collaboration with hotels, department stores, retail markets etc.
 Supporting
Creating and developing Korean food market by operating many different professional events such as, BKF(Buy Korean Food Buyers and exporters pre-matching meeting), international food show support, or logistics and warehouse supporting
Consulting and research
Acting as a reliable gateway for those in search of partners in Korea for food related businesses, through the means of:
Providing professional consultations on trading and regulations
Providing source for Korean food’s market insight based on the statistics, trade
– Maintaining a strong network in the Korean agricultural business sector, and some 10 other oversea offices around the world
02
Find the products and exporters
We invite you to visit our B2B matching website Here
03
Supporting Program
BKF
Localization

AT Localization Support Program

Target 

Companies and Buyers intending to or import Korean food products 

Period

March ~November

Target Country

EU members, UK, Switzerland, Norway (* Subject to change according to inquiries )

Program Category

EU members, UK, Switzerland, Norway (* Subject to change according to inquiries )

1. Package Design

New package design, local language application, packaging unit adjustment,
packaging material & container development, etc

2. Label Consultation 

New package design, local language application, packaging unit adjustment,
packaging material & container development, etc

3. Non-tariff barrier difficulty settlement

Labels abiding by Import/Distribution country regulations

4. Consultation and import relevant cost support

Coaching & Consulting, Import food registration, Food inspection, Credit rating check
for Korean exporters, etc

Notes

Insufficient submission of requested and supporting documents may cause
a withdrawal of the application

Relevant responsibilities caused by faulty document submission and false information are
solely laid upon the applying companies

Food demonstration
Overseas Logistics & Warehouse