The article
K-food showcase in the Vatican



Promotion of Korean Agricultural Products at the 2019 Peace Concert Hosted by Ambasciata della Repubblica di Corea presso la Santa Sede.

The aT Paris office showcased the excellence of Korean food products at a concert featuring renowned Korean artists, including Sumi Jo, held in 2019 at Sant’ Ignazio di Loyola and E.Q. Visconti in Rome. A cocktail corner featuring traditional Korean liquors was set up, along with an exhibition, tastings, and sampling of major agricultural products, offering an opportunity to promote the excellence of Korean agricultural products. Cocktails such as “Miracle of the Han River” and “Let’s Meet Again,” made with Korea’s traditional distilled liquor, Igangju, were well received by the 400 attendees.