aT Paris branch participated in the ‘Barcelona Food Fair (Alimentaria 2024)’ held in Spain from March 8 to 21 as a Korean pavilion and achieved export consultation results worth 15.7 million dollars. Participating in the Barcelona Food Fair for the first time in six years since 2018 due to COVID-19, the company promoted various promising export products, from ‘fresh foods such as kimchi and mushrooms to red ginseng and beverages’ with 10 excellent K-food exporters.
K-foods such as kimchi and soy sauce were served as side dishes to local dishes, attracting the attention of many local consumers through tasting events with various collaboration menus such as ‘Tapas with Cabbage Kimchi’ and ‘Soy sauce and Vegetable Sticks’.
